If I spend $200 and get a $50 store credit and then buy something for $80 and get a $30 store credit, it’s essentially free, right? Only for some reason my bank balance keeps going down. 
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I have no idea what the DAZ store managers are doing. Their bundles are shit. I own half the damn products in them already.
But your logic sounds like the perennial axiom “But if I spend $200 on this dress I can get these shoes for 50% off!” when they normally sell for $29.99. And you really didn’t need that dress. 
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This is a weird marketing strategy I guess they figure store credit is a guaranteed sale for them, so adding this as an incentive means more money for them… eventually
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I reckon they went with the store credit cos we were all bitching about how it’s the same daz originals time after time in the “get x amount of these free when you overpay for the bundle!”.